Our Staff
Adi Maoz
CEO
Adi Maoz is a social and senior leader in the worlds of management and organizational consulting, with extensive experience in supporting nonprofits and strategic processes. She holds an MA in organizational Communication and a Bachelor's degree in Business Administration, with a specialization in developing and leading social systems.
Adi's significant work focuses on an agenda that encourages the advancement of women in society and the business world, out of a deep belief that strong women build strong communities. Throughout her career, she has worked tirelessly to advance the status of women, create equal opportunities, and provide tools for personal and economic growth.
Adi believes that actions for others create real value and that leadership is measured by personal example - today, for the sake of tomorrow's generation.
Adi sees leading EEW not only as a personal mission, but also as a privilege to be part of an inspiring female community that has been leading the organization together for 25 years and works to promote deep and meaningful social and economic change in Israeli society.
To bring about economic change for women in Israel through a multi-level approach including: small business development, a broadening of public policy, and the development of need-specific programs for diverse populations. EEW is a feminist organization committed to assisting women from disadvantaged sectors of society.
Vision
Claudia Goodich-Avram
Resource Development Director
Claudia has an MA in Sociology with an emphasis in Women's Studies. She worked for many years as program coordinator at Kidma, a project for the advancement of women at the University of Haifa. She was born in the US and grew up in Haifa and has been living here ever since. Claudia has been involved in the world of women's and social change NGOs, especially in Haifa, for almost two decades.
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Liora Mikdashi Niazov
Program Coordinator: Center and Southern Israel
Liora has an BA in Education and Arabic studies and MA in the studies of Arabic calture and is a teacher and personal coach, a graduate of a local municipality program and directors course. She is also a social activist and volunteer in the field of leadership and gender in Rishon Lezion where she resides.
Randa Haj Yahya - Khotaba
Northern Programs and Partnerships Coordinator
Randa holds a BA in business administration and communication from the Hebrew University and has completed courses in Arab women’s leadership and mediation. She was the project director for “Arab society – Saharia” at the NGO Shacharit and coordinator of the “Ya Salam” Arabic studies program at the Abraham Fund Initiatives. Randa was an advisor to the minister of science, the parliamentary assistant to two members of Knesset and she is a certified teacher. She is married with two children, Mayar and Majd, and lives in Arabe.
Hala Jaraisy Salem
Accountant, Finance Manager
Member of the Chamber of Accountants in Israel
Finance manager in EEW from March 2023.
Graduated from the Hebrew University of Jerusalem with a bachelor's degree in Accounting and Economics.
She has about 30 years of experience in accounting offices as an auditor, of which about ten years as VP of Finance in a large company, and about ten years in financial management in civil society organizations. Served as a director in a government company for three consecutive terms from 2014 to 2024. Serves as a member of the executive board of several social organizations on a voluntary basis.
Programs and Services
A Business of One's Own
A Business of One's Own: EEW's flagship program, considered pioneer in the field of entrepreneurship, economic empowerment and business training in Israel. A yearlong program, in which the participants, mostly from the geographic and social periphery ,receive business training, and undergo a process of personal empowerment.
Business Development Services
Business Development Services are provided over five years to grow existing businesses and increase the personal income earned from one's business. They include advanced business training and industry related seminars; Business Incubation; Business marathons; computer trainings; regional business forums; Financial orientation and one-on-one and small group business coaching.
Community Partnerships
EEW is located in Haifa and runs programs throughout the country. These programs are run in cooperation with local municipalities, government agencies, NGO's and foundations that provide loans to small businesses and work in the field of economic empowerment and women. These partnerships are very valuable to EEW and enable us to reach hundreds of women every year and help them begin businesses of their own.
Our Graduates
Since its establishment, EEW has served over 5,000 women from underprivileged populations in Israel, including ultraorthodox, Arabs, new immigrants, single parents, and women over 45. Activities have taken place in over 85 locations, and EEW has played an active role in the establishment and growth of over 1,800 small businesses in a variety of fields.
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Economic Empowerment for Women
Haifa, Israel
TeleFax: 972-4-852-0027
eew@womensown.org.il